Wednesday, June 25, 2014

The American Presidents: Warren G. Harding

The following is from a work-in-progress called "The American Presidents: a Coloring Book."

Warren G. Harding (1865 – 1923) was the 29th President of the United States. (1921–1923).  His first career was as a newspaper publisher, making Marion Daily Star one of the most popular newspapers in the county.  In his run for president, he used his media savvy in ways no other president had before.  He brought on board leading experts that used modern advertising techniques for the first time in a presidential campaign-- newsreels, sound recordings, billboard posters, newspapers, magazines, and telemarketers. It was also the first modern campaign to use the power of Hollywood and Broadway stars. Al Jolson, Lilian Russell, Douglas Fairbanks, and Mary Pickford were among the luminaries to take photos with Harding and his wife.   The 1920 election was the first in which women could vote nationwide, and the first covered on the radio.  Multiple cases of corruption were exposed during Harding's presidency such as the notorious Teapot Dome Scandal.  Harding is said to have originated the phrase "Founding Fathers."

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