The Power of Acronyms to Obscure Meaning

The other day, I saw a copy of what I thought was a new newspaper. It was called "WSJ." Curious, I looked closer and realized that it was the Wall Street Journal. They had simply changed their header from the traditional "Wall Street Journal" to a very large acronym. I have a theory as to why. It is, of course, only a theory. The term "Wall Street" has taken on pretty negative connotations in the past few years, what with the economic collapse, government bailouts, executive bonuses. I suspect the Wall Street Journal realized this, and went with the acronym "WSJ" because it has no connotations. It's just an acronym. Weird.